Three sports trends in Nutraceutics
For many years, sports nutrition has played a significant role in the food supplements market (proteins, etc.). In the past, this branch was mainly aimed at physical performance fans. Today, this market is diversifying / fragmenting with great dynamism. Whether the sport’s approach is health & well-being or mental & physical balance, the aspirations are now multiple! It opens the way to new trends and niches for nutraceutical innovation.