Nicolas Houyoux marketing

Meet our crew : Nicolas Houyoux


Give 3 keywords that describe your work.

  • TRUTH: Truth is a delicate matter when it comes to marketing and business. However, I make a point of honor to put it at the core of our communication.
  • EXPLORATION: From a marketing standpoint, we are on uncharted territory with BOTALYS. We are trying to push the boundaries of medicinal plant expertise in the industry because we are convinced that consumers deserve products that go one step further.
  • INSIGHT: At the end of the day, our job is to procure a clearer picture of the nutraceutical landscape to both our colleagues and clients. We are mapping science behind medicinal plants, aspirations behind trends, and true innovations behind marketing babbling.

Explain a typical day of work at BOTALYS.

It always starts with a cup of coffee and a blank page where I write every content idea I had from the day before. After a quick check at LinkedIn and Google Analytics, Slack is my next step for a follow-up with my colleagues. After that, it is time to read (Scientific literature or Market data/trends) and to write articles. Between all that, there are obviously meetings, phone calls and e-mails.
In your job, what project are you the proudest of? 
“Trust building” with my teammates and our clients. Trust is surprisingly professionally underrated. However, it is fueling every aspect of work and business in the long run. It doesn’t matter if you have the best product with unmatched quality, if the client doesn’t trust you, your product will not be perceived as such. 
If you would be a medicinal plant, which one would you be and why? 
That’s a tough question. I would say Hop (Humulus lupulus). It grows quickly, in every direction and can be difficult to manage if you don’t establish a frame (the higher the better). Hop is complex, both in terms of composition and health effects. Also, its bitter taste is not to the tastes of every palate.
Can you tell us how important Nature is for you?

Gardening and hiking are my personal ways to meditate. Wandering in my garden or in the mountains has a pretty significant effect on my mood. For me, Nature is a way to achieve mindfulness.

Can you give us a mantra that drives you in Life?

“I have the simplest tastes. I am always satisfied with the best.” Oscar Wilde
Do you have a tip/advice to share in order to keep on performance and happiness at work in this period of Covid-19 pandemic?
If you are home working, giving more space to your private life is probably good advice to avoid drowning in work. Self-indulging through hygge lifestyle could also help.